A significant number of times, I would say most, a remarkable album can get lost in the forgetfulness or ignorance of music fans.
After all, it doesn’t matter what anyone says or writes, but what their listeners or readers hear or read.
Radio is useless if only the transmitter exists but the receivers are missing.
This is the beginning of the proper promotion of a music product.
Music, beyond its ideological extensions, is good business (or was it?).
Hence one has to find many and imaginative ways to promote it.
This is well known to the promoters of the new Pearl Jam album.
Just before the premiere of their new work, titled “Gigaton“, they released two songs,
“Dance of the Clairvoyants” and “Superblood Wolfmoon“. The third single is called ‘Quick Escape‘.
The band, however, has not stopped there.
In the USA, they created a hotline where you can listen to excerpts from their new album.
If anyone is interested, the number is 585-20-PEARL (585-207-3275).
The band also created an old-school game, named after their latest single: “Quick Escape“.
It is basically a variation of the well-known “Space Invader“.
You can pick your favorite band member and start shooting aliens.
Just type in the search engine quickescape.pearljam.com (http://quickescape.pearljam.com/) and have a good time.
In addition to the new game, the band’s guitarist Stone Gossard also said a few things about the style of their new album on Apple Music.
“Expect strict rock patterns in the songs and very simple ballads.
“Gigaton” has it all, I have this impression. It is strictly our own creation. We did it all on our own.
Eddie did a great job on his own, highlighting the personality of each of us.
If each of us worked on the album separately, then it would be something completely different. The result of our teamwork showed exactly the spirit of the band. ”
It is a good learning opportunity for many bands around the world. It is no longer enough to like a Facebook page.
After all, money is not a limit, but the lack of imagination is!