Edward S. Herman and Noam Chomsky claim that “the powerful are able to set the terms of the dialogue.
To decide what the people are allowed to see, listen and comment and “manage” public opinion through regular propaganda. “
The “propaganda model” is a conceptual model in the political economy.
It explains how propaganda works and the systematic prejudices in corporate media.
It seeks to explain how the population is being manipulated.
But also, how the consensus for economic, social, political, is “produced” in the public mind due to propaganda.
“Proselytize The Masses”
By proselytizing the masses, the country’s media manage, with great ease, to influence the listener’s way of thinking, altering their personal view.
Nikos Siglidis, guitarist and soul of The Silent Rage band, explains:
“Through the bombardment of false information, media leads to the fall of the identity of people, but also of ourselves.“
“Proselytize of the masses
Culture’s lost, impact society
An endless affiction rises
As the fall of nations comes”
Although journalistic objectivity is an important concept, it has ceased to exist for years.
Controlling the media, from private funds, has caused the destruction of objectivity.
The dialogue on the substantive interpretation of the term “objectivity” has already begun since the 18th century.
However, to date, all the “analysts” agree on this:
In order to maintain objectivity, journalists must present the facts regardless of their personal opinion.
The objective reference is to portray issues and events in a neutral and impartial way.
Their verse is characteristic:
“Day and night – watching
Brainwashed by lies, all the lies that you hear
There’s an eve of seduction that haunts you
And a pawn to this game they still play”
“Information is driven by people pulling the strings on domestic and international level.
The interests of the powerful are what determines the information given to the public“, says Nikos.
Anti-ideologies use public fear to control people’s thoughts.
They exploit the hatred of one group towards another, considering it as a potential threat, which can be excessive, fantastic and/or made up.
And he continues:
“The ultimate goal of the media has been to ideologically control the minds of the masses.
That’s what our song says. “
People are not stupid!
Misinformation, however, has the ability to deceive, even the thinking people!
“In the media, truth is based on repetition and not on the accuracy of the news.
The more you repeat something, the truer it becomes“, concludes Nikos.
Let us remember that
“No lie can withstand time“, (Sophocles, Athenian tragic poet of the classical era, 496 BC-406 BC).
Edward S. Herman and Noam Chomsky, are authors of the book: “Manufacturing Consent: The Political Economy of the Mass Media,” (1988).
Edward Samuel Herman (April 7, 1925 – November 11, 2017) was an American economist, media scholar and social critic.
Herman is well-known for his criticism of the media, and in particular of the “propaganda model“.
Avram Noam Chomsky (December 7, 1928) is an American linguist, philosopher, cognitive scientist, social critic, and political activist.
He is called “the father of modern linguistics“.
He is considered an important person in analytical philosophy and one of the founders of the field of cognitive science.